And the result revealed users’ flavor personas. The users had to choose their favorite dishes. Knorr used quizzes as an interactive marketing strategy, wherein they asked the users 10 questions. Pro Tip: Learn How to Boost Lead Generation with Interactive Calculators #4 Knorr It also brought in more than 11,000 leads as the calculator went viral. Within 2 weeks of launching, the calculator boosted traffic by 15% and increased conversion rate by 28%. Thus, it partnered with Outgrow to build a calculator that helps its users estimate the cost of building an app, which also happened to be their target audience’s most common concern. VenturePact, a software development firm, had exhausted all inbound strategies while looking to accelerate its growth in a competitive landscape. The main idea behind conceptualizing this interactive marketing campaign was to leverage the popularity of Snapchat for maximum engagement and successful marketing. This attracted a lot of attention from Millennials and the campaign became a hit. And 4 winners stood a chance to turn their designs into a real Adidas collection. As part of the campaign, the users could customize and show their designs of the product. Who doesn’t know Adidas! The German multinational had come up with an interactive Snapchat competition for their newly launched Neo Label. The engagement statistics are also amazing! 67% of the users took all the tests and spent nearly 5.3 minutes watching the video. The interactive marketing campaign has gone viral and the company has seen a 300% increase in number of applicants. In the video, the employer asks 12 questions the answers to which let candidates decide whether or not they are a good fit for Heineken. The video checks the personality of candidates and introduces them to the company. Heineken, a Dutch brewing company, came up with an interactive video as a part of an HR campaign in 2016 to showcase the fun company culture. In this post, we present you 10 interactive marketing examples that have had skyrocketing success. In fact, they find interactive marketing so resourceful that they have started depending totally on the results they get from these interactive marketing campaigns. The best part? Interactive content works well for startups as well as big brands. And around 79% of marketers will be using interactive content in the coming year. The latest research by the Content Marketing Institute shows that 46% of marketers are using interactive content. This is the power of interactive marketing.Į-books, blogs, and whitepaper have become things of the past as viral quizzes and interactive calculators have taken over! And lately, marketers have started paying a lot of attention to it. By the end of the campaign, The Elephant Pants raised over $8,500 in funds and also got a base of potential customers. When ‘The Elephant Pants’ created a quiz to generate awareness about its Kickstarter campaign, little did they know how it was going to turn out for them. 10 Interactive Marketing Examples from Popular Brands. Interactive Content Marketing For Agencies.Interactive Content for Email List Growth.Do’s and Dont’s of Interactive Experiences.Interactive Content Marketing for Digital Agencies.Interactive Content Whitepaper For All Industries.
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